It’s very hard for shoppers to buy something without seeing it for real. They would prefer to touch it, hold it or try it out. However, you can’t do all those things on the web. So to make shoppers feel like they are seeing the product for real, you have to make an extra effort to get your products come alive through top-notch photography or imagery. Images can increase your website’s conversion rate, a lot. But first, you need to optimize them for search engines. Here’s how:

Success in royalty free image optimization starts with the right file name

Any image optimization effort starts with the right file name. Here is where your keyword comes into play. Before you even check out how the image appears on your website, you should strive to let Google know what your image is all about. That means including the main image keyword in the file name. For example, if your image file name is Cute Cat London, make the file name to read cute-cat-london.jpg and not CCL.jpg. The main keyword of the image is a cute cat, and it should be included at the beginning of the file name for search engines to capture it quickly, and so people will find your pictures of cats when they types this.

Your royalty free images should load faster

A website’s loading time is a ranking factor for Google. Search engines find it easier to index a fast loading website. Images can slow down your page’s load time; which is why you must optimize them before using them on your website. If the image is too big to increase load time, try to scale it down to the required size. If you’re using WordPress platform for your website, then you’re in an advantageous position because it gives you options to upload the image in multiple sizes. However, you’ll have to do much more to ensure the image is completely optimized for search engines.

Utilize sitemaps for your royalty free images

Some websites use image pop-ups, JavaScript galleries or other exhilarating techniques to enhance the shopping experience on your website. Image sitemaps will help your images to get the attention of Google. For your images to be indexed by search engines, web crawlers must come and inspect it and send back the signals. They will know where your image is located using the image sitemap. That’s why you should list all your website images in the Google image sitemap.

Know how thumbnails work before you upload your royalty free images on your website

Many websites and e-commerce platforms use thumbnails because they offer a convenient way to navigate category pages without consuming a lot of space. While thumbnails are effective at conserving space, they can slow down your website’s load time. Specifically, they can slow down your category pages’ loading time. And if your category pages take time to load, you will experience a lot of abandonment. The trick is to make your thumbnails as small as possible.

Minimize your royalty free images’ file size

Statistics are plain to see. Most customers can only wait for approximately 3 seconds for their laptops or desktops to load a page. On the other hand, they can only wait for 5 seconds when using their mobile devices. So if your site doesn’t conform to those load times, you might be losing a ton of customers unknowingly. The best way to increase load speed is to reduce the size of your royalty free images. You can do this by removing the exit data. Use tools such as ImageOptim, Kraken.io, PunyPNG, or JPEGMini to do that.


If you use images that slow down your websites load time, then you might just start counting losses, as most of your prospective customers will leave your site. The aim of launching a website is to make customers lives easier. Image optimization is one way to do that.

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